On Bookstagram

Instagram has a lovely hasgtag trend called Bookstagram. When you search using that hashtag, your feed will be filled with lovely aesthetic pictures of books. Some will be pretty, others will be cool minimalistic or fun maximalistic, and a few will be edgy/quirky. I love this trend, because a) book lovers can find great accounts to follow b) readers can find new books to read in an interactive way and c) it’s an opportunity for authors to market their book in a fun, creative way.

Do I have a Bookstagram? Yes, I do. I’ve been sadly inactive on my author Instagram account lately and I plan to change that very soon. I think I’m still at the phase where I’m developing my personal style. I’ve included some author selfies as well and I’m happy with how the page has turned out. You can check out my handle @authorsarakjeldsen

As you can see, there’s a lot of colour on my page and my books are multi genre so it’s inevitably going to have a moody feel to it. I’m excited to order some author copies of my newer books and do some new book photo shoots! My author Instagram definitely needs a nice update.

Have I ever sold books from Instagram? Yes, I have! Though Twitter seems to be my most successful medium for selling books, Instagram has attracted some interested readers. I just haven’t been as active as I could be. I’ve also bought a couple of books via Instagram myself, so it’s definitely something you can try if you want to find new books or promote your own. I’d say this is probably one of the more fun ways to market, because it doesn’t really feel like marketing. It feels more like art and fun. If you haven’t considered this channel for your books, it’s something to keep in mind. 🙂

Do you have an author Instagram? If not, do you think you’ll give #Bookstagram a try? Let me know in the comments below. 🙂


  1. I have an account for sharing poetry! I don’t know if it could be considered as Bookstagram. But I definitely love the hashtag and everything about it! It motivates me to read more.

  2. Hi Sara, I have an Instagram for my site. I am figuring out the best way to use it. Thanks for sharing the bookstagram trend!

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