You may have noticed that I was blogging a lot through the months of August and September. I had a blog post happening pretty much everyday. I wanted to test out what would happen for my blog if I published something each day for a couple of months. It was a fun exercise and since I’ve refreshed my blog this year, I’ve had a lot of new ideas for blog posts to share.
So, what exactly happened when I posted on my blog everyday?
More views. As one would probably assume, posting everyday brought more traffic to my blog, moreso than I’ve ever had in my blog’s history. Some days my views went up to 200, which is pretty good for a smaller blog. It was really encouraging to see my blog taking off for the first time since I started it over a decade ago.
More followers. Putting more content out there has definitely reached a lot more readers. Posting a lot can generate more interest since people are able to see the variety of things you post about. A lot of people tend to like blogs that post regularly. My following has gone up by the hundreds in just a matter of months due to me posting more often.
More engagement. Even more importantly than higher stats and more followers is that the engagement level has gone up, especially after doing the “post a day” challenge. It’s been really nice having people return to my blog everyday to see what I’ll be writing next. I watched a Youtuber not long ago who mentioned that if you’re a smaller/newer account who wants to increase your engagement, post more often, because the biggest way to get noticed is to put yourself out there, of course.
Inspiration. I’m an ideas person, so this was a really fun challenge for the inspiration. I love being productive and having creative things to do. Blogging is an extension of my story writing and I really enjoyed pushing myself to post on the blog each day. It’s also opened my mind to all the different topics I can potentially cover on here to entertain others.
Too much posting can drive people away. One of the main reasons for this is that the audience can start to feel fatigue. You don’t want to have too much of a good thing, right? While many readers like regular, consistent content, posting too often can make them feel like they have to catch up. You don’t want to bombard people with too much too often. Some people only login to WordPress once or twice per week, so if you’re posting everyday for the long term, they’ll never be able to catch up. You start to learn what a good frequency is for yourself and your blog’s audience.
Blogger burnout. While blogging everyday is fun for the short term, it’s not sustainable for the long term. Eventually, you do want to take a break and allow more ideas to stew in your mind before you post again. There’s a balance between being productive and taking time to rest. It also takes effort to think of new ideas and write them out, so if you’re blogging too often, it can be a bit of an energy waste since a lot of your readers could miss certain posts if they’re unable to catch up with them. Posting everyday can be a little bit like spinning your wheels – you’re going fast, but you may not be going far. Steady is the best way to go.
The Takeaway: Blogging everyday is a fun challenge to do for the short term, maybe for a month or so, but for the long term, a more spaced out schedule is better. I’ll stick to posting 2-3 times per week, sometimes more if I’m feeling really ambitious, but I like to have a nice balance where people can keep up with what I’m posting.
Thank you so much for reading! I hope you all have a great day. Happy blogging! xx