Some people don’t agree with authors posting free books and I get it. I’ve had mixed feelings through the years about it as well, but I also like the idea of offering books for free to readers. It’s more than simply giving people a freebie – it can also be valuable for your writing platform. I actually posted on Twitter a week back about how I love finding a hidden gem through a free book deal. Especially if you’re budgeting, it’s exciting to find a free book in a genre you like. Someone commented saying that authors put so much time and work into their writing that people should pay for it if they want to read it. Talk about raining on my parade! That said, I see where he’s coming from. However, free book deals can be valuable to authors.
What is the value in offering a free book?
It can boost your readership. It’s a no brainer that selling your books for free can attract new readers. I noticed I tend to get more followers on Twitter when I post a free book deal. Some of those followers will be new readers.
It can boost your book’s rating on Amazon. Free book sales count toward your book’s popularity. Some authors give away their books in hopes of increasing their rating on Amazon. It helps!
It can give you more book reviews. Sometimes, you sell 200 free copies and only get one or two reviews out of it, but those are reviews you wouldn’t otherwise have had. You will get people uploading it just for the sake of it being free, but there will also be people who are keen enough to rate and review it, too.
It boosts morale with your readers. Hey, these are the people who get you paid. It’s nice to give people freebies after they’ve supported your work. Some people might be broke or have no budget for entertainment – a free book can really make someone’s day. It’s nice to give things to people – as it’s hard to find anything for free anymore.
It can actually boost your paid sales. I notice whenever I do a free book sale, I get more sales after the deal is finished. I’ve written multiple books, so a lot of readers will buy one or two of your other books after they’ve sampled the one you gave away for free.
So, there we have it! Don’t think there’s no value in free book deals. They can actually help boost your readership! 🙂 Have you ever posted your book for free?