Hey everyone, thank you for stopping by today! I thought I would share my book marketing bucket list for the year. If you’re an author yourself, I hope it gives you some ideas for your own books. I don’t view these as giving away secrets as these are common book marketing techniques – and there’s room in the market for everyone! 🙂 ❤
#1. Post every one of my print books on Instagram – I’ll think of some creative ways to take pictures of my published books for Instagram. I’d like to do 3 unique photos per book (I’ll soon have 15 of them out there, so this is going to take some planning and budgeting haha.)
#2. Run a free e-book deal the same week as my book release. Giving a freebie not only creates more hype for one of your previously published books, but it also rewards readers who follow you and who have bought your newer books. I’ve seen a few other authors do this and it’s worked well.
#3. Host a 99 cent book deal for all my e-books in August. August is my birthday month and I love hosting Kindle deals. It often helps boost sales for the next couple of months. As an indie, a lot of readers won’t take chances on unknowns, so hosting a cheap deal will actually help encourage more sales (it seems counterintuitive, but sometimes a sale yields better results than a “fair” price). Emphasizing the fact that it’s a *deal* and not a permanently fixed price also creates some urgency to take part in the sale before it ends.
#4. Post about one of my books every week on Twitter. One per week to spotlight so I’m not overly promoting and annoying my followers.
#5. Run a few ads on Amazon. I’d like to run one or two week-long ads for my top selling books and see how the sales do. (I ran an ad for 2 days with a low budget and nothing happened, so I’ll have to try running one for longer).
#6. Run an ad on Goodreads. I’ve heard mixed reviews on this, so I’ll likely invest a 4 day ad to see how things go.
#7. Promote my author Instagram for a day (Via a paid ad). A part of this is just experimental to see if it’ll do anything sales-wise or increase reader engagement. I’ll wait until I’ve got enough new content on Instagram before I do this.
#8. Host a free signed copy giveaway. I’ll definitely be doing this for my newest book! It helps to get the word out there about my stories while rewarding one lucky person with a free story.
#9. Blog Tours. I’d like to try a blog tour for my upcoming book to help boost its exposure.
#10. Do a pre-sale for my upcoming book. I’d like to have my new story available on pre-order. This allows me to plan my release day more carefully and allows sales to come through prior to the official release date.
I think this is a solid list for the year. I’ll be posting an update on how these strategies go closer to the end of the year. Wish me luck! 🙂