Sara Flower Kjeldsen

5 Reasons Why I Don’t Believe Blogging Is Dead

My personal view is that blogging isn’t actually dead. It was always more of a niche activity for people who consider themselves to be writers or content creators. I’m going to give some reasons why I think blogging is still healthy and thriving.

Blogs Are Still Growing And Getting Engagement

Using my own blog as an example, it’s clearly not dead. As a smaller account, I get anywhere from 50-250 views per day (Not big, but also not dead). My monthly views can be up and down, but they’re usually over 1K views. So, if you’re actively blogging and connecting with others, the viewership is there. There are thousands of blogs out there who visit WordPress every single day. Not to mention there’s people who actually blog for money – yes, they make an income from blogging. If it were that dead, no one would bother. 🙂

Blogging Has Evolved

When people think “Blogging Is Dead” they’re probably thinking of the original type of blogging. The old blogs that had more of a personal than professional vibe aren’t as popular today as they were in the 2000’s. As someone who started a WordPress blog back in 2010, I can say it’s definitely changed – and for the better in many ways. People’s attention spans are short – so successful blogs generally have headings and attractive pictures to keep people engaged. The self-hosted sites tend to be more successful, because they look more like a website than a blog.

The personal blog isn’t what’s popular anymore (Some people still have one and I follow a few myself). It’s more about having a niche and combining the content on your blog with your other social media sites. Pretty much everyone who’s active on social media has their different accounts connected so their viewers can have more diversity in how they interact.

Think of how a big site like Instagram has changed. In the beginning, it had more of an indie/artsy feel. Then the whole Instagram model and “I’m successful” craze hit for a while. Now the app is back to people sharing more small moments from their life – and reels have taken over (Maybe to its detriment). Every app goes through changes. WordPress is no exception.

People Do Still Read Blogs

This is probably a no-brainer for anyone who actively blogs, but it’s worth being said. Youtube is by far one of the most popular ways to gain information. I use it myself when I want to learn about certain things and I follow several lifestyle vlogs. It depends on the topic – some things are better suited for blogs. A big portion of bloggers are writers – and their followers are usually writers, too. So it makes sense these types of people are more likely to read blogs about writing, publishing, how to run a successful blog, etc. as opposed to searching for videos on Youtube about those topics.

Lifestyle blogs seem to be pretty trendy on here, too. A lot of people will post their Youtube videos or podcasts right on their blog to give their readers an option of reading or watching. To be honest, I don’t follow bloggers who only post their Youtube videos though. I prefer content that is writing only. If I want Youtube, I’ll go to Youtube directly.

Blogging has become more streamlined and focused on the writer’s niche – be it photography, publishing, book marketing, lifestyle, mental health, arts, etc. So the format and look of people’s blogs is a lot different than how it was 10+ years ago.

Blogging Was Never That Popular For People Who Don’t Write

Blogging always has been a niche for people who consider themselves to be writers. Even back in the 2000’s, not everyone was blogging. None of my coworkers, friends, or family at that time had a blog. I think when people say “Blogging Is Dead” they’re thinking of that time when blogging first boomed and they weren’t that interested in it even back then. They’re imagining a little personal blog with no established vision or niche (Not that there’s anything wrong with that anyway). I feel most of the people who want the personal blog feel probably migrated over to sites like Tumblr.

Google Often Shows Blogs In The Search Results

Something else people often forget is that blogs are often shown in search results on Google when the search triggers one of the key words in the post. I’ve noticed some of my traffic comes from Google searches. There’s also been a few Internet studies and it showed a high % of people who use social media still visit blogs for information. They might not have blogs themselves, but they will still go to a blog if it contains information in their category of interest.

***

I hope you enjoyed this post today. I want to wish you the best on your blogging journey and have a lovely rest of your day, too. 🙂 ❤

Advertisement

46 comments

  1. Blogging better not be dead. I launched my first blog back in March. But seriously, I’ve never paid much attention to blogs until recently. The ones I visited were about a specific topic I wanted to check out. A friend of mine, Alex, who had some success with blogging helped me get started (the Leonberger blog). Now I am following many bloggers and it is fun. It’s like another hobby. There’s a lot of interesting content to read including your blog. That includes reading indy-writer blogs. I also discovered that there are a lot of indy-writers who create books that are at least as good as those written by famous authors and often more interesting, they are just not famous. I have a long TBR list at this point. It’s fun!

    I think blogging is like hobby that some people have, which makes it a bit niche, like you say, and it’s always been that way. I think though that with Facebook going down and no viable good alternative in existence, people with friends who blog may start paying more attention to their blogs and maybe start their own blogs. My friend Alex has a couple of blogs, one of them he abandoned because Facebook banned his links to it for a bogus reason. Over the last few weeks / months one of his posts on that old blog has gone viral and received five thousand views every day, bringing the views on that blog top well above a million. I am thinking about starting another blog on a different topic, not related to my book or Leonbergers.

  3. Totally agree. Blogging is not that much popular among those who don’t focus on it ,but it’s a very attractive and effective way to share each other writings and readings.we all are doing this here♥️ and it’s a pleasure 🤍✨ Nice post

  5. Blogging is not dead.
    I don’t know, But I am surely enjoying it.
    It’s something that’s really helpful to me
    My niche is health and wellness, I love writing blogs around that.
    I love experiments, I love to innovate and learn from people.
    I am not following many people, But I can see the passion of people who I am following. Differently people see it differently, but one thing is sure, people love to write.

  6. I’m with you here – I think it definitely still has a place and I started my blog in 2013 and it has changed a lot. I used to think that a 1000 max word post was ok – these days I think it’s about half that.

  8. Great Post Sara! I bounce around with all sorts of topics now, which before I was strictly fitness. But then I was sooooooo bored with just talking about that. Blogging haas changed so much and I love it.

  9. As we find more ways to succeed on the internet, I believe blogging is just one of many ways in which people can Garner attention for their other activities. That’s I’ve started a blog. Once I e established my following, I’m going to unveil my other projects. I’d like to create a following so that my launches are effective. I hope other people do this and more people start to do this so that blogging can be a more competitive venue for expression of ones identity and purpose.

    • I love this! 🙂 It’s a good idea to build a platform before releasing your projects. That is what I intended to do as well. I wouldn’t have sold any books had I not got social media sites to market them.

  11. I love blogging. This is my 4th blog. Sadly, but i find it a great way to express things, and other people might read it and realise that their not alone in the way that they feel or might actually use the information they have found. Thank you for sharing.

  13. Well done Sara. Really mind grabbing post and enticing to say the least. I agree blogging is still alive and relevant even in today’s tech world. I love the points here that people still read blogs, blogs in nature are content creation and they educate an audience about a topic be it lifestyle, music, fashion, current political events, poetry, health and food, relationships and welfare. A blog is very interesting because it answers questions you have and bloggers are very key they are like educators who teach the audience about that topic.

    Also, Google is the best and well known search engine in the planet, if you are clueless about something you will one way or another find an answer to what you are searching for. Moreover, search engine optimization (SEO) is key benefit of blogging since it picks up keywords that Google uses in its analytics and searches for information🙏

  14. You made a few interesting points here. I am not always sure where I belong in all of this …. I love writing, but I am also very passionate about my art and photography. So I definitely struggle to find my niche. I sometimes feel that I am just all over the place. You seem so focused on what you are doing. Thank you.

Comments are closed.